NFL's Troubles Aren't Expected To Affect Super Bowl Advertising, Pricing -Forbes.com

The Ray Rice and Adrian Peterson domestic abuse scandals had major advertisers like Budweiser concerned but three months later as NBC tries to sell its remaining ad slots for the Feb. 1 edition, ratings and interest in the brand are as strong as ever. Even brands such as Cover Girl or McDonald’s which rely on the support of women or having a family experience may not want to cut ties with the NFL now.

Superbowl ads bring in huge amounts of money for the companies that do them. Just because the NFL had a rough year from a behavioral stand point, that doesn't mean less people are going to not watch the Superbowl. Companies would be stupid to lose out on all of the viewers just because the NFL has a bad reputation. In the end it is all about money. Companies are profit maximizing.

http://www.forbes.com/sites/davidlariviere/2014/12/18/nfls-troubles-arent-expected-to-affect-super-bowl-advertising-pricing/

Rondo-to-Mavs deal nearly finished- ESPN.com

The Boston Celtics have finalized a deal that is sending Rajon Rondo to the Dallas Mavericks. Brandan Wright, Jae Crowder, Jameer Nelson and two draft picks will all be heading to the Dallas Mavericks. Rondo would join Dirk Nowitzki, Monta Ellis, Tyson Chandler and Chandler Parsons in a starting five that is looking to compete for the NBA championship. The Celtics were at the roster maximum of 15 before the trade and will need to part with additional players to absorb three from Dallas.

From a basketball standpoint this is a great move from both teams. The Mavericks improve their team this current year. They got an all-star point guard without having to give a huge player up. Many experts give them a shot to win the Western Conference, including myself. This was also a good move from Bostons position. The Celtics were not going to win with Rondo there. He is a great asset to have but they were still losing. The Celtics good three half decent players and two draft picks that will help them rebuild. This is a good long run move from the Celtics position. 

http://espn.go.com/nba/story/_/id/12048931/rajon-rondo-trade-boston-celtics-dallas-mavericks-course-happen