Friday, December 19, 2014

NFL's Troubles Aren't Expected To Affect Super Bowl Advertising, Pricing -Forbes.com

The Ray Rice and Adrian Peterson domestic abuse scandals had major advertisers like Budweiser concerned but three months later as NBC tries to sell its remaining ad slots for the Feb. 1 edition, ratings and interest in the brand are as strong as ever. Even brands such as Cover Girl or McDonald’s which rely on the support of women or having a family experience may not want to cut ties with the NFL now.

Superbowl ads bring in huge amounts of money for the companies that do them. Just because the NFL had a rough year from a behavioral stand point, that doesn't mean less people are going to not watch the Superbowl. Companies would be stupid to lose out on all of the viewers just because the NFL has a bad reputation. In the end it is all about money. Companies are profit maximizing.

http://www.forbes.com/sites/davidlariviere/2014/12/18/nfls-troubles-arent-expected-to-affect-super-bowl-advertising-pricing/
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2 comments:

  1. UnknownJanuary 7, 2015 at 6:04 AM

    This makes me made that the NFL's rating are still strong. When will the domestic abuse scandals catch up to them?

    Probably never. Americans are addicted to football, so the NFL will keep making money like nothing wrong ever happened.

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  2. UnknownJanuary 16, 2015 at 1:53 PM

    Even though these incidents seem big they're actually pretty small in the big picture. yeah people are going to talk about it for a few weeks but after that they will forget and keep watching.

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